TRUFA PRESS KIT
Made September 16, 2026. Today’s numbers, the bars and the checks, are at https://www.gettrufa.com/press

IN TWO SENTENCES
Trufa is a guide to happy hours in New York, starting with Manhattan below 14th Street. Every deal on it says who checked it last and when: a Trufa editor, the bar’s own website, or someone standing at the bar.

IN A PARAGRAPH
Trufa is a guide to happy hours and weekly specials in New York. It covers Manhattan below 14th Street, from the Financial District to the East Village, and shows what’s pouring right now, what starts later today and how long each window has left. Every deal passes a check before it publishes: an editor checks it with the bar, or a program finds every price and hour on the bar’s own website, word for word. After that, anyone at the bar can confirm it or flag a change, and the card says who checked it last and when. A deal nobody has checked in 30 days is marked stale. Trufa is Spanish for truffle. Landon Creer started it in New York in 2026.

THE FACTS
Name: Trufa, Spanish for truffle
What it is: A guide to happy hours and weekly specials in New York
Where: Manhattan below 14th Street
What’s on it: What’s pouring now and later today, a map, a page for every neighborhood and kind of deal, the short list ranked on price and hours, a spin machine for when nobody can choose, and a vote for the group chat
Founded: 2026, in New York
Founder: Landon Creer
Web: gettrufa.com (https://www.gettrufa.com)
Instagram: @trufa.nyc (https://www.instagram.com/trufa.nyc)
Press: press@gettrufa.com

IN THIS FOLDER
screenshots/  Trufa on a phone and on a desktop, full size, as PNG.
brand/  Every logo, the sun, the app icon, the social formats and the palette, as PNG. Its README says which file is for what.
brand/svg/  The logo and the sun as SVG, for print and anything larger.

THE LOGO
- The name is the sign and the sun is the mark. Use either one, never the two side by side.
- Aperol on cream, cream on ink, ink on the sky.
- Leave clear space the height of the t’s ascender on every side. Under 20px on a screen, use the sun instead.
- Don’t set the name in another typeface, fill the sun with a gradient, or add “NYC”.

Questions, interviews, a file in another size: press@gettrufa.com
